PRESS RELEASES, PRESS PHOTOS,
& SHAREABLE SOCIAL MEDIA
Please help me spread the word about my SLO Farmers' Market Cookbook Kickstarter campaign July 27–August 27.
You have my permission to use any of the text below and photographs (with photo credit), thanks a bunch!
PLEASE DIRECT WEB TRAFFIC TO:
slofarmersmarketcookbook.com
KICKSTARTER CAMPAIGN PAGE
https://www.kickstarter.com/projects/1499594766/the-san-luis-obispo-farmers-market-cookbook
VIDEO LINK
https://youtu.be/1UIgJkzRLr4
VIDEO EMBEDDING CODE
<iframe width="560" height="315" src="https://www.youtube.com/embed/1UIgJkzRLr4" frameborder="0" allowfullscreen></iframe>
PRESS RELEASE
word count: 83
Local writer, photographer, and designer Kendra Aronson launches Kickstarter campaign
to fund self-publishing printing costs of SLO Farmers’ Market Cookbook
Kendra Aronson—local writer, photographer, designer, and self-publisher—launched her Kickstarter campaign on July 27 to fund The San Luis Obispo Farmers’ Market Cookbook: Simple Seasonal Recipes & Short Stories from the Central Coast of California. The cookbook features 196 pages of 60 seasonal recipes and 40 short stories. Aronson's goal is to raise $12k by August 27 to cover the up-front printing costs. Kickstarter is an all-or-nothing funding platform; to make this cookbook a tangible printed reality please visit slofarmersmarketcookbook.com to pledge your support.
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PRESS RELEASE
WORD COUNT: 131
Local writer, photographer, and designer Kendra Aronson launches Kickstarter campaign
to fund self-publishing printing costs of SLO Farmers’ Market Cookbook
Kendra Aronson—local writer, photographer, designer, and self-publisher—launched her Kickstarter campaign on July 27 to fund The San Luis Obispo Farmers’ Market Cookbook: Simple Seasonal Recipes & Short Stories from the Central Coast of California. The cookbook features 196 pages of 60 seasonal recipes and 40 short stories. Aronson's goal is to raise $12k by August 27 to cover the up-front printing costs. Kickstarter is an online funding platform to help bring creative projects to life; financial supporters who back Kickstarter projects are offered rewards in exchange for their pledges. Rewards for the SLO Farmers’ Market Cookbook Kickstarter campaign include pre-orders of the cookbook, market tote bags, market maps, and more. Kickstarter is an all-or-nothing funding platform; to make this cookbook a tangible printed reality please visit slofarmersmarketcookbook.com to pledge your support.
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PRESS RELEASE
WORD COUNT: 209
Local writer, photographer, and designer Kendra Aronson launches Kickstarter campaign
to fund self-publishing printing costs of SLO Farmers’ Market Cookbook
Kendra Aronson—local writer, photographer, designer, and self-publisher—launched her Kickstarter campaign on July 27 to fund The San Luis Obispo Farmers’ Market Cookbook: Simple Seasonal Recipes & Short Stories from the Central Coast of California. The cookbook features 196 pages of 60 seasonal recipes and 40 short stories. The recipes are organized by seasons (15 recipes per season) and are sub-divided into five categories: breakfast, light bites, lunch, dinner, and dessert (3 recipes per category). The latter part of the cookbook features short stories, interviews, and profiles of farmers, food artisans, and farm-to-table chefs. In the spirit of a creating a collaborative community-driven cookbook, the majority of the recipes are provided by the food growers and crafters themselves to showcase the true taste of the Central Coast. Aronson's goal is to raise $12k by August 27 to cover the up-front printing costs. Kickstarter is an online funding platform to help bring creative projects to life; financial supporters who back Kickstarter projects are offered rewards in exchange for their pledges. Rewards for the SLO Farmers’ Market Cookbook Kickstarter campaign pre-orders of the cookbook, market tote bags, market maps, and more. Kickstarter is an all-or-nothing funding platform; to make this cookbook a tangible printed reality please visit slofarmersmarketcookbook.com to pledge your support.
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PRESS RELEASE
WORD COUNT: 312
Local writer, photographer, and designer Kendra Aronson launches Kickstarter campaign
to fund self-publishing printing costs of SLO Farmers’ Market Cookbook
Kendra Aronson—local writer, photographer, designer, and self-publisher—launched her Kickstarter campaign on July 27 to fund The San Luis Obispo Farmers’ Market Cookbook: Simple Seasonal Recipes & Short Stories from the Central Coast of California. The cookbook features 196 pages of 60 seasonal recipes and 40 short stories. The recipes are organized by seasons (15 recipes per season) and are sub-divided into five categories: breakfast, light bites, lunch, dinner, and dessert (3 recipes per category). The latter part of the cookbook features short stories, interviews, and profiles of farmers, food artisans, and farm-to-table chefs. In the spirit of a creating a collaborative community-driven cookbook, the majority of the recipes are provided by the food growers and crafters themselves to showcase the true taste of the Central Coast. Participants and contributors include: Artisan, Bautista Farms, Big Sky Cafe, Cal Poly Organic Farm, Domingo Farms, Eclair Bakery, Ember Restaurant, Esther’s Garden, Foremost Wine Co., Good Tides Bakery, Jensen Lorenzen (formerly Chef of the Cass House), Julia’s Juices, Little Red Hen Bread, Los Osos Valley Organics, Luna Red, Mama’s Meatball, Mama’s Preserves, Meze Wine Bar & Bistro, Mt. Olive Organic Farm, Native Herbs & Honey Company, Negranti Creamery, Novo Restaurant & Lounge, Old San Luis BBQ Co., PC Cattle Co., Peppercreek Family Farm, Red Barn Farm, Righetti Ranch, Rinconada Dairy, Robin’s Restsaurant, Rutiz Family Farmstand, Sally Loo’s, Scout Coffee Co., Seaside Cafe & Bakery, SLO Creek Farms, SLO Grown Produce, Sweet Pea Bakery, Thomas Hill Organics, and Y. Hayashi & Sons Farm. Aronson's goal is to raise $12k by August 27 to cover the up-front printing costs. Kickstarter is an online funding platform to help bring creative projects to life; financial supporters who back Kickstarter projects are offered rewards in exchange for their pledges. Rewards for the SLO Farmers’ Market Cookbook Kickstarter campaign include pre-orders of the cookbook, market tote bags, market maps, and more. Kickstarter is an all-or-nothing funding platform; to make this cookbook a tangible printed reality please visit slofarmersmarketcookbook.com to pledge your support.
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E-FLYER
PRESS PHOTOS
COOKBOOK COVER
The San Luis Obispo Farmers' Market Cookbook: Simple Seasonal Recipes & Short Stories from the Central Coast of California book cover.
Photo credit: Kendra Aronson. Design credit: Kendra Aronson Creative Studio.
PAGE SAMPLES—SEASONAL RECIPES
PAGE SAMPLES—SHORT STORIES
PORTRAITS
Kendra Aronson bringing home her seasonal haul at the Thursday Downtown San Luis Obispo farmers' market using her market tote bag—one of the rewards in exchange for financial pledges through her Kickstarter campaign running July 27–August 27. Photo credit: Joe Johnston.
SHAREABLE SOCIAL MEDIA
INSTAGRAM-READY PHOTOS
campaign hastag: #slofarmersmarketcookbook
#slofarmersmarketcookbook
#slofarmersmarketcookbook
#slofarmersmarketcookbook
#slofarmersmarketcookbook
FACEBOOK STATUS UPDATE
Kendra Aronson—local writer, photographer, designer, and self-publisher—launched her Kickstarter campaign on July 27 to fund The San Luis Obispo Farmers’ Market Cookbook: Simple Seasonal Recipes & Short Stories from the Central Coast of California. The cookbook features 196 pages of 60 seasonal recipes and 40 short stories. Her goal is to raise $12k by August 27 to cover the up-front printing costs. To make this cookbook a tangible printed reality please visit slofarmersmarketcookbook.com to pre-order your copy! #slofarmersmarketcookbook
TWITTER-READY TWEET
Kendra Aronson is raising $12k on #Kickstarter by August 27 to fund the #slofarmersmarketcookbook. Pre-order your copy http://bit.ly/1IdaSlz
THE SLO FARMERS' MARKET COOKBOOK WILL HIT THE SHELVES THIS DECEMBER 2015.
In the mean time, stay in the loop by reading the fresh updates, subscribing to the newsletter, and have a look at the products for sale in my shop.